Connecting with an audience is at the heart of good journalism


Lets face it, if you think content is king, you’re out of date. Content is ruling the universe


Without content, design is just an empty container

Helping you tell your story

So when people want your thing,
they don’t just think of you, they think well of you.

How we help


Editorial strategy and management. Improving engagement. Audience modelling. Feature articles and case studies, profiles. News and running a news diary. Social media and search optimisation for publications. Magazine launches and relaunches.

Content strategy

Developing ideas, strategies for engagement, content examples. Optimising video, photo, sound, map and other embeds. Reaching out through social media to engage influencers. Creating audience funnels through websites, apps and social media.

Other stuff

Training. Editorial and PR management support. Influencer marketing. Content marketing. Awesome letters to your child’s teacher, explaining.


Latest from WriteThinking

Speaking to writing

Writing the way we speak is a good start. It tends to make our copy appropriate and chatty. Most of us wisely take out the ums and the errs. But we do lots of other things when we speak that do not translate well into writing and these should be deleted too. Just like the […]

Journalism: truth vs the big story

Journalists miss the truth, too often, because they seduce themselves into writing the story that readers want to read. Journalism is about truth, right? The whole point of it is to report what’s going on in the world, and if we make stuff up, it rather defeats the object. In the internet age, truth has […]

Writing visually

People process visual information (pictures, colours, layout) instinctively and quickly. We had to learn how to read and so generally we do that only after we have made judgments about how useful a piece of information looks. Often users only take in a few words before giving up. The reasons are varied, but they amount […]

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